Song Yao (姚松)

Associate Professor of Marketing, Olin Business School, Washington University in St. Louis

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Research Interest: Advertising, Online Marketing, New Media, Auctions, Pricing.

Publications:

Working papers:

Work in progress:

  • Daljord, Øystein, Song Yao, Carl F. Mela, and Jim Sprigg, “Goal Gradient and Time Discounting”.

  • Yoo, Hyesung and Song Yao, “Using Machine Learning to Address Customer Privacy Concerns”.