Song Yao (姚松)
Song Yao (姚松)
Associate Professor of Marketing, Olin Business School, Washington University in St. Louis
Associate Professor of Marketing, Olin Business School, Washington University in St. Louis
Home CV Research Teaching Data
Forecasting the Spread of COVID-19 under Different Reopening Strategies
https://github.com/songyao21/covid_data_depot (contains sample data and code for cleaning data)
The Impact of Advertising along the Conversion Funnel
zip-file (contains data and do-files)
Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment
zip-file (contains data and do-files. Note that TV rating data are not publicly available due to NDA constraints.)