Song Yao (姚松)

Associate Professor of Marketing, Washington University

Home CV Research Teaching Data

• Forecasting the Spread of COVID-19 under Different Reopening Strategies

  • https://github.com/songyao21/covid_data_depot (contains sample data and code for cleaning data)

  • Interactive forecasting website and social distancing index of each state.

• The Impact of Advertising along the Conversion Funnel

  • zip-file (contains data and do-files)

• Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment

  • zip-file (contains data and do-files. Note that TV rating data are not publicly available due to NDA constraints.)