Song Yao (姚松)
Song Yao (姚松)
Associate Professor of Marketing, Washington University
Associate Professor of Marketing, Washington University
Home CV Research Teaching Data
Forecasting the Spread of COVID-19 under Different Reopening Strategies
https://github.com/songyao21/covid_data_depot (contains sample data and code for cleaning data)
Interactive forecasting website and social distancing index of each state.
The Impact of Advertising along the Conversion Funnel
zip-file (contains data and do-files)
Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment
zip-file (contains data and do-files. Note that TV rating data are not publicly available due to NDA constraints.)