Song Yao (姚松)

Associate Professor of Marketing, Washington University

Home CV Research Teaching Data

  • Forecasting the Spread of COVID-19 under Different Reopening Strategies

  • The Impact of Advertising along the Conversion Funnel

  • Does Online Word-of-Mouth Increase Demand? (and How?) Evidence from a Natural Experiment

    • zip-file (contains data and do-files. Note that TV rating data are not publicly available due to NDA constraints.)