Song Yao

Assistant Professor of Marketing
Kellogg School of Management
Northwestern University


Welcome

I am an Assistant Professor of Marketing at the Kellogg School of Management, Northwestern University.  Currently I am also holding the McManus Faculty Research Chair position at Kellogg.  
My research interests include quantitative marketing and empirical microeconomics.  My substantive research focuses on online marketing, advertising, pricing, auctions, competitive strategies, and customer management.

I teach the MBA elective course
Information and Technology Based Marketing and a PhD Econometrics course at the Kellogg School of Management.

   CV: PDF, HTML

   My Kellogg official homepage


   Email: s-yao@kellogg.northwestern.edu
   Phone: (847) 467-2767

   Fax: (847) 491-2498

   Mailing address:
   Department of Marketing
   Kellogg School of Management
   Northwestern University
   2001 Sheridan Road
   Evanston, IL 60208


Publications:


Work in progress:
  • Chen, Yuxin and Song Yao, Search with Refinement,” (significant updates in progress; please email me for the most recent version).
  • Bryan Bollinger and Song Yao, “A Two-sided Market Model of Microlending.”
  • Yao, Song, Wenbo Wang and Yuxin Chen, “The Value of Sampling.


Last update: June 2013
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