Song Yao
Assistant Professor of Marketing
Kellogg School of Management
Northwestern University
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Welcome
I am an Assistant Professor of Marketing at the Kellogg School of Management, Northwestern University. Currently I am also holding the McManus Faculty Research Chair position at Kellogg. My research interests include quantitative marketing and empirical microeconomics. My substantive research focuses on online marketing, advertising, pricing, auctions, competitive strategies, and customer management.
I teach the MBA elective course “Information and Technology Based Marketing” and a PhD Econometrics course at the Kellogg School of Management.
Publications:
- Yao, Song, Carl F. Mela, Jeongwen Chiang, and Yuxin Chen (2012) “Determining Consumers' Discount Rates With Field Studies,” Journal of Marketing Research, forthcoming.
- Yao, Song and Carl F. Mela
(2011), “A Dynamic Model of Sponsored Search Advertising,” Marketing
Science, 30 (3), p447-p468.
- Winner, 2009 AMA John A. Howard Award.
- Finalist, 2011 INFORMS John D.C. Little Best Paper Award.
- Finalist, 2011 INFORMS Frank M. Bass Best Dissertation Paper Award.
- Yao, Song and
Carl F. Mela (2009), “Sponsored Search Auctions: Research Opportunities
in Marketing,” Foundations and Trends in Marketing, Vol.
3: No 2, p75-p126.
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Yao, Song and
Carl F. Mela (2008), “Online Auction Demand,” Marketing
Science, 27 (5), p861–p885.
- Finalist, 2008 INFORMS John D.C. Little Best Paper
Award.
Work in progress:- Chen, Yuxin and Song Yao, “Search with Refinement,” (significant updates in progress; please email me for the most recent version).
- Bryan Bollinger and Song Yao, “A Two-sided Market Model of Microlending.”
- Yao, Song, Wenbo Wang and Yuxin Chen, “The Value of Sampling.”
Last update: November 2012
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