Assistant Professor of Marketing
Kellogg School of Management
I am an Assistant Professor of Marketing and the McManus Research Chair at the Kellogg School of Management, Northwestern University. My research interests include quantitative marketing and empirical microeconomics. My substantive research focuses on online marketing, advertising, pricing, auctions, competitive strategies, and customer management.
I teach MBA elective course “Customer Analytics” at the Kellogg School of Management.
- Anja Lambrecht, Avi Goldfarb, Alessandro Bonatti, Anindya Ghose, Daniel G. Goldstein, Randall Lewis, Anita Rao, Navdeep Sahni, and Song Yao (2014) “How Do Firms Make Money Selling Digital Goods Online?” Marketing Letters, 25, p331-p341.
- Yao, Song, Carl F. Mela, Jeongwen Chiang, and Yuxin Chen (2012) “Determining Consumers' Discount Rates With Field Studies,” Journal of Marketing Research, 49(6), p822-p841.
- Winner, 2012 AMA Paul E. Green Award.
- Yao, Song and Carl F. Mela
(2011), “A Dynamic Model of Sponsored Search Advertising,” Marketing
Science, 30 (3), p447-p468.
- Winner, 2009 AMA John A. Howard Award.
- Finalist, 2011 INFORMS John D.C. Little Best Paper Award.
- Finalist, 2011, 2012 INFORMS Frank M. Bass Best Dissertation Paper Award.
- Yao, Song and
Carl F. Mela (2009), “Sponsored Search Auctions: Research Opportunities
in Marketing,” Foundations and Trends in Marketing, Vol.
3: No 2, p75-p126.
Yao, Song and
Carl F. Mela (2008), “Online Auction Demand,” Marketing
Science, 27 (5), p861–p885.
- Finalist, 2008 INFORMS John D.C. Little Best Paper
Work in progress:
Last update: December 2014