Song Yao

Assistant Professor of Marketing
Kellogg School of Management
Northwestern University


Welcome

I am an Assistant Professor of Marketing and the McManus Research Chair at the Kellogg School of Management, Northwestern University. 
I have won the Paul Green Best Paper Award and the John Howard Dissertation Award, both of which are sponsored by the American Marketing Association. I was also the finalist for the Frank Bass Outstanding Dissertation Award in 2011 and 2012, and the John Little Best Paper Award in 2009 and 2011.

My research interests include quantitative marketing and empirical microeconomics.  My substantive research focuses on online marketing, advertising, pricing, auctions, competitive strategies, and customer management.

I teach MBA elective course
Customer Analytics at the Kellogg School of Management.


   CV: PDF

   My Google Scholar page

   My Kellogg official homepage


   Email: s-yao@kellogg.northwestern.edu
   Phone: (847) 467-2767

   Fax: (847) 491-2498

   Mailing address:
   Department of Marketing
   Kellogg School of Management
   Northwestern University
   2001 Sheridan Road
   Evanston, IL 60208


Publications: 


Work in progress:

Last update: December 2014
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