Assistant Professor of Marketing
Kellogg School of Management
I am an Assistant Professor of Marketing and the McManus Research Chair at the Kellogg School of Management, Northwestern University. I have won the Paul Green Best Paper Award and the John Howard Dissertation Award, both of which are sponsored by the American Marketing Association. I was also the finalist for the Frank Bass Outstanding Dissertation Award in 2011 and 2012, and the John Little Best Paper Award in 2009 and 2011.
My research interests include quantitative
marketing and empirical microeconomics. My substantive research
focuses on online marketing, advertising, pricing, auctions, competitive
strategies, and customer management.
I teach MBA elective course “Customer Analytics” at the Kellogg School of Management.
- Anja Lambrecht, Avi Goldfarb, Alessandro Bonatti, Anindya Ghose, Daniel G. Goldstein, Randall Lewis, Anita Rao, Navdeep Sahni, and Song Yao (2014) “How Do Firms Make Money Selling Digital Goods Online?” Marketing Letters, 25, p331-p341.
- Yao, Song, Carl F. Mela, Jeongwen Chiang, and Yuxin Chen (2012) “Determining Consumers' Discount Rates With Field Studies,” Journal of Marketing Research, 49(6), p822-p841.
- Winner, 2012 AMA Paul E. Green Award.
- Yao, Song and Carl F. Mela
(2011), “A Dynamic Model of Sponsored Search Advertising,” Marketing
Science, 30 (3), p447-p468.
- Winner, 2009 AMA John A. Howard Award.
- Finalist, 2011 INFORMS John D.C. Little Best Paper Award.
- Finalist, 2011, 2012 INFORMS Frank M. Bass Best Dissertation Paper Award.
- Yao, Song and
Carl F. Mela (2009), “Sponsored Search Auctions: Research Opportunities
in Marketing,” Foundations and Trends in Marketing, Vol.
3: No 2, p75-p126.
Yao, Song and
Carl F. Mela (2008), “Online Auction Demand,” Marketing
Science, 27 (5), p861–p885.
- Finalist, 2008 INFORMS John D.C. Little Best Paper
Work in progress:
- Chen, Yuxin and Song Yao, “Sequential Search with Refinement: Model and Application with Click-stream Data,” under review; previously titled “Search with Refinement.”
- Yao, Song, Wenbo Wang and Yuxin Chen, “Channel Search and Welfare Implications of Commercial Breaks,” under review.
- Bryan Bollinger and Song Yao, “A Two-sided Market Model of Microlending.”
- Seiler, Stephan, Song Yao, and Wenbo Wang “The Impact of Tweets on Demand: Evidence from a Natural Experiment.”
Last update: December 2014